After 2 years of intensive research and development Anuland FieldSense officially launched this week at the 2019 National Ploughing Championships. The landmark event on the Irish agricultural calendar was the perfect opportunity to showcase FieldSense’s unique ability to revolutionise the way in which Irish farmers measure their grass growth.

The new technology uses a combination of sensors, artificial intelligence and cameras to deliver bespoke data to a phone app every day, empowering farmers to make better grass and farm management decisions.

Sensors are installed above and below the ground to monitor soil and crop characteristics. Then, using artificial intelligence, algorithms interpret this data which then delivers recommended actions to the app on the user’s phone.

Speaking about the launch Anuland director David McDonnell said, “Farmers know their land best, and when empowered with bespoke scientific data, they have the knowledge and expertise to truly maximise their returns. FieldSense automatically measures grass growth and volume accurately, helping farmers achieve improved accuracy on forecasted yield and matching it to their feed demand.”